Billing for WhatsApp messages

Updated

Customer.io does not charge for WhatsApp messages, but Meta and Twilio—the partners who handle WhatsApp messaging—do. Learn about the costs you can expect when sending WhatsApp messages.

Meta’s pricing

Meta, WhatsApp’s parent company, charges for WhatsApp messaging on a per-message basis. Pricing varies by template category and the recipient’s country. They also offer volume-based pricing tiers.

For example, a message based on a “utility” template to a recipient in the United States costs $0.0034 per message. See Meta’s WhatsApp pricing page for the full list of rates for templates, countries, and message volume tiers. Template categories include:

  • Marketing: Promotional messages, offers, and announcements you initiate
  • Utility: Transactional messages like order confirmations or account updates you initiate
  • Authentication: One-time passcodes and verification messages you initiate

Twilio’s per-message pricing

As of February 2026, Twilio charges $0.005 per WhatsApp message. If you send WhatsApp messages through Twilio, you’ll pay this amount in addition to Meta’s fees.

See Twilio’s WhatsApp pricing for more information.

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