Segment builder
UpdatedWhen you go to create a segment, we’ll provide a brief list of suggestions and even help you build a segment from a plain-text description.
How it works
Segment conditions typically require you to break your audience down into if this, then that style statements—but the logic can become complex when you have narrow or sometimes contradictory conditions!
When you go to build segments, we help you out with:
- Suggested segments: quick suggestions for segments you might want to build.
- AI-generated segments: describe your audience in plain text and we’ll generate the conditions for you. Learn more about our AI-powered segment builder.


Getting better suggestions
Like many AI-related features, success typically requires:
- Well-defined data: make sure your data has clear names and descriptions to help us better set up your segment criteria.
- A clear prompt: the better you can describe your ideal audience, the better the suggested segment will be.
Check the results before you use an AI-generated segment
When you generate a segment with AI, we’ll provide a list of users. Check the results to make sure they match your expectations. If they don’t, you can either continue to refine your prompt or you can edit the segment conditions manually.
As suggestions become more accurate, you may want to edit conditions manually. AI often gets you most of the way to your objective, but you’re ultimately in control of your segments and the people you want to send messages to.