Email content analysis
UpdatedEmail inboxes are noisy these days, and providers have taken steps to filter messages. Our AI-powered content analysis feature helps you understand your email content and improve deliverability so that your messages aren’t inadvertently filtered out.
You might need to turn this feature on
If you don’t see the Analyze email content button when you create an email, you may need to turn it on under > Account Settings > Experimental features.
How it works
When you work on an email in your campaign, broadcast, or newsletter, you can click Analyze Email Content to review your email and highlight ways you can improve deliverability, so that your message gets to the audience you want to build relationships with.
Wait until you’ve finished writing your email
For the best results, wait to analyze your email until you finish writing it. This ensures that we provide the most relevant suggestions for your message.
Analyzing an email
In the top-right corner of the email composer, click Analyze Email Content.
Analysis report
Content analysis checks your message for common deliverability issues, like:
- Trustworthiness: Does your message look credible? Could a user interpret it as spam?
- Clarity: Is your message clear and easy to understand? Does it have a clear call to action?
- Brand: Is your message consistent with your brand’s voice and tone?
- liquidA syntax that supports variables, letting you personalize messages for your audience. For example, if you want to reference a person’s first name, you might use the variable
{{customer.first_name}}. issues: Are there issues with liquid that could prevent your message from being sent? For example, if you specify an attribute like{{ customer.first_name }}, but the attribute is not set, your message won’t send. You can fix this kind of issue by adding a fallback value for the attribute!
