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In-app message suggestions

Building in-app messages can sometimes be a challenge—while we have a block-based editor, you also need to think about positioning, design, the pages or screens you want to show, and more. With AI, we’ll suggest some messages to get you started and help you build messages faster.

How it works

When you drag an in-app message into your campaign and click it, you’ll see a section that says Add Content. Just below that, you’ll see Suggested with AI. Here we’ll provide some starter messages based on your campaign and message objectives.

It takes a moment to generate suggestions, and you can always click View more to see more treatments.

Getting better suggestions

We rely on things like your campaign’s name, description, and publicly available information about your company to generate suggestions. To get the best possible suggestions, you should:

1. Give your campaign a meaningful name and a description that explains who it speaks to and why. Clearly describing the purpose of the campaign helps us generate better suggestions.
2. Provide a goal for the campaign. Knowing the outcome you hope to achieve—in Customer.io’s terms (performing an event, joining a segment, or leaving a segment) helps us generate better suggestions.
3. Build your campaign logic before you add content. If your message is a part of a larger campaign with conditions and branching logic, that logic plays into the suggestions we generate. If you’ve built your campaign logic already, we’ll use that logic to generate better suggestions!

Suggestions are just starters

You can—and should—edit the suggestions to make them your own. While we want to generate better suggestions over time, they’re meant to compliment your own creativity, expertise, and knowledge of your customers.