10

Visual Website Optimizer (VWO) Destination

About this integration

VWO is an optimization platform that helps you run experiments on your web platforms to derive insights from visitor behavior and harness the results to amp up your conversion rates. It lets you run experiments and personalize your platform for different cohorts, includes a full stack implementation, and lets you directly deploy changes based on your experiments.

This destination supports both cloud and direct modes

Visual Website Optimizer (VWO) supports cloud and direct modes. In general, we recommend that you use the cloud mode destination, so that you capture data in Customer.io and can easily debug your implementation, capture a history of events, and so on.

Getting started: cloud mode

1. Go to the Data Pipelines tab and click Connections.

2. Click Add New under Destinations.

3. Select the Visual Website Optimizer (VWO) destination.

4. (Optional) Select the sources that you want to connect to this destination. You can always connect sources to your destination later. We’ll only show you eligible sources.

5. Configure your destination.

   1. Vwo Account Id: Enter your VWO Account ID

   2. Apikey: VWO Fullstack SDK Key. It is mandatory when using the VWO Fullstack suite.

   

   

6. Click Enable Destination.

Cloud mode actions

When you’re done setting up your destination, you can go to the Actions tab to see how we map source events to your destination.

Getting started: direct mode

1. Go to the Data Pipelines tab and click Connections.

2. Click Add New under Destinations.

3. Select the Visual Website Optimizer (VWO) destination.

4. (Optional) Select the sources that you want to connect to this destination. You can always connect sources to your destination later. We’ll only show you eligible sources.

5. Configure your destination.

   1. Vwo Account Id: Your VWO account ID, used for fetching your VWO async smart code.

   2. Settings Tolerance: The maximum amount of time (in milliseconds) to wait for test settings before VWO will simply display your original page.

   3. Library Tolerance: The maximum amount of time (in milliseconds) to wait for VWO’s full library to be downloaded before simply displaying your original page.

   4. Use Existing Jquery: If your page already includes JQuery, you can set this to “true”. Otherwise, VWO will include JQuery onto the page for you. VWO needs JQuery on the page to function correctly.

   

   

6. Click Enable Destination.

Direct mode actions

When you’re done setting up your destination, you can go to the Actions tab to see how we map source events to your destination.