10

Visual Website Optimizer (VWO) Destination

About this integration

VWO is an optimization platform that helps you run experiments on your web platforms to derive insights from visitor behavior and harness the results to amp up your conversion rates. It lets you run experiments and personalize your platform for different cohorts, includes a full stack implementation, and lets you directly deploy changes based on your experiments.

There are two versions of this integration

You’ll see two entries for Visual Website Optimizer (VWO) in our integration catalog, with one labeled Web. We typically recommend that you use the standard destination, the one not labeled “Web” when possible. The web version of this integration only works with our JavaScript client and does not pass data through Customer.io’s servers, which can make it hard to debug your integration, capture a history of events sent to the destination, and so on. Learn more about Web destinations.

Getting started

1. Go to the Data Pipelines tab and click Connections.

2. Click Add New under Destinations.

3. Select the Visual Website Optimizer (VWO) destination.

4. (Optional) Select the sources that you want to connect to this destination. You can always connect sources to your destination later. We’ll only show you sources that you can use with your destination.

5. Configure your destination.

   1. Vwo Account Id: Enter your VWO Account ID

   2. Apikey: VWO Fullstack SDK Key. It is mandatory when using the VWO Fullstack suite.

   

   

6. Click Enable Destination.

Actions

When you’re done setting up your integration, you can go to the Actions tab to see how we map incoming data to your outbound integration.

Getting started: web destination

1. Go to the Data Pipelines tab and click Connections.

2. Click Add New under Destinations.

3. Select the Visual Website Optimizer (VWO) destination.

4. (Optional) Select the sources that you want to connect to this destination. You can always connect sources to your destination later. We’ll only show you sources that you can use with your destination.

5. Configure your destination.

   1. Vwo Account Id: Your VWO account ID, used for fetching your VWO async smart code.

   2. Settings Tolerance: The maximum amount of time (in milliseconds) to wait for test settings before VWO will simply display your original page.

   3. Library Tolerance: The maximum amount of time (in milliseconds) to wait for VWO’s full library to be downloaded before simply displaying your original page.

   4. Use Existing Jquery: If your page already includes JQuery, you can set this to “true”. Otherwise, VWO will include JQuery onto the page for you. VWO needs JQuery on the page to function correctly.

   

   

6. Click Enable Destination.

Web destination actions

When you’re done setting up your integration, you can go to the Actions tab to see how we map incoming data to your outbound integration.