Learn Customer.io through our Academy
UpdatedOur docs site provides conceptual info, step-by-step guides, and detailed information about features and functionality across our platform. But we also offer an Academy where you can take courses and complete exercises to learn about Customer.io! Use our docs to explore topics in depth and our Academy for a more structured learning experience.
The Academy is a free resource where anybody with a Customer.io account can learn about Customer.io.
Access the academy
To access the Academy:
- Log into your account.
- Click Need help? at the top.
- Click Learn with Academy.
From there, you can browse individual courses or complete a longer learning path composed of multiple courses. Learning paths are great for getting started with Customer.io!
You can also filter by topic or use the search bar to find relevant learning material.
Learning paths
A learning path is a series of courses designed to teach you about a broad concept or range of topics in Customer.io. For example, the Customer.io quick start path covers the core concepts of Customer.io, including how to use your data, target audiences, send messages, and track performance.
Note that some paths are only available if you’re on our Premium or Enterprise plans.
| Learning Path | Courses | Description |
|---|---|---|
| Customer.io quick start 🚀 | 5 | Get started fast with core messaging skills—learn how to use your data, target audiences, send messages, and track performance in Customer.io. |
| Email deliverability | 3 | Build and maintain a strong sender reputation that keeps your emails out of spam folders and in front of your audience, where they belong. |
| Build customer journeys | 4 | Level up from campaign builder to automation strategist with advanced workflows and techniques. |
| Data foundations PremiumThis learning path is only available to users on our Premium and Enterprise plans. | 3 | Your messaging is only as powerful as the data behind it. Learn how to model, integrate, and activate data in Customer.io to create highly personalized, data-driven campaigns that drive real engagement. |
Courses
Beyond learning paths, you can browse and take any individual course in the Academy outside of learning paths. These courses are geared towards specific topics and skills.
Check out the courses below or browse the course catalog to find a course that interests you. Note that some courses are only available if you’re on our Premium or Enterprise plans.
| Course | Description |
|---|---|
| Understand the data that powers your messages | Discover the building blocks of Customer.io—people, attributes, and events—that make smart, personalized messaging possible. |
| Send newsletters that drive engagement | Create and send targeted one-time messages for product announcements, updates, and promotions using Customer.io's newsletters feature. |
| Track and optimize performance | Analyze campaign metrics, identify optimization opportunities, and make data-driven improvements to boost engagement and conversions. |
| Convert with campaigns | Design multi-step automated workflows that personalize based on customer behavior, delivering onboarding and lifecycle messaging at scale. |
| Target your audience with segments | Build dynamic segments that automatically group customers based on behavior and attributes, so you send the right message to the right people every time. |
| How to stay in the inbox | Learn about the email deliverability traps that can keep your customers from seeing your emails in their inboxes–no matter how good they are–and the best practices to sidestep the landmines. |
| Repair your domain reputation | Uh, oh. Have your open rates landed in the basement? Learn best practices and proven methods to repair your domain reputation and start landing more of your email in the inbox versus the spam folder. |
| Establish your sending reputation | Build trust with inbox providers by properly warming your sending domain—a critical step for email deliverability success. |
| Build B2B and other non-people campaigns with Objects PremiumThis course is only available to users on our Premium and Enterprise plans. | Accounts. Companies. Plans. Policies. Opportunities. These are all examples of entities that can be related to people that you might want to use to activate and/or personalize your messaging. |
| Build workflows to automate customer engagement | Combine messaging, branching, and timing actions in workflows to create truly responsive and engaging campaigns that nurture and convert your customers. Learn how you can leverage your data to reach out to your customers in this course! |
| Set campaign goals, messaging options, and exit criteria | Define the goal and exit criteria of your campaign to set the boundaries of your campaign and how you’ll measure success. Use these important campaign settings to provide high-level guidance for the operation of your campaign. |
| Trigger campaigns with data | The most effective messages are sent right when a customer needs and wants the information. Triggers inform campaigns when to kick the messaging off and who should receive the messages. Understand the different options buy completing this course. |
| Get data out of Customer.io PremiumThis course is only available to users on our Premium and Enterprise plans. | Send messaging metrics and/or customer data out of Customer.io to other systems like your CRM, data warehouse, or analytics platform. Use built-in integrations to simplify the sharing of data whether it be for data enrichment or deeper analysis. |
| Get data into Customer.io PremiumThis course is only available to users on our Premium and Enterprise plans. | Drive targeted campaigns and messaging by bringing your data into Customer.io. This course introduces the data concepts and structures you’ll be working with within Customer.io, as well as the menu of data integration options available to you. |
