# Zoho integration

Zoho is a clouds suite of tools for business, including [a CRM](https://www.zoho.com/crm/) and [Zoho Flow](https://www.zoho.com/flow/) for workflow automation. Using Zoho Flow, you can connect your Zoho CRM data to Customer.io and start messaging your users in minutes.

## Configuring Zoho CRM in Zoho Flow[](#configuring-zoho-crm-in-zoho-flow)

To start, create a new flow from the [My Flows page in Zoho Flow](https://flow.zoho.com/#/workspace/default/flows)

[![Screen Shot 2019-07-02 at 1.13.54 PM](https://docs.customer.io/images/Screen%20Shot%202019-07-02%20at%201.13.54%20PM.png)](#4e3717072208c443fd8dbbf274596225-lightbox)

From there you’ll be asked to name and describe your new flow, sending you to the Zoho Flow Builder. Select ‘App’ as the trigger for your flow.

[![Screen Shot 2019-07-02 at 1.17.24 PM](https://docs.customer.io/images/Screen%20Shot%202019-07-02%20at%201.17.24%20PM.png)](#322e285642606d0960149e01a7fbff67-lightbox)

Select Zoho CRM as your App Trigger. Here you are given several option for what action will trigger this workflow. You can find full descriptions for each option in [Zoho Flow’s documentation](https://help.zoho.com/portal/en/kb/flow/user-guide/create-a-flow/articles/app-trigger). For this example we’ll use `New Lead`.

 Realtime v. Polling

You can use either Realtime or Polling Zoho CRM triggers to send data to Customer.io depending on your use case. See Zoho Flow’s [documentation](https://www.zoho.com/flow/help/) for more information on the difference between these two kinds of triggers.

You’ll then be prompted to connect Zoho Flow to your Zoho CRM account by creating a new connections. To save you time later, allow the connection to to execute all triggers and actions. When you click to authorize, you’ll be brought to a new screen where you’ll allow Zoho Flow to manage and edit data in CRM.

[![Screen Shot 2019-07-02 at 1.25.28 PM](https://docs.customer.io/images/Screen%20Shot%202019-07-02%20at%201.25.28%20PM.png)](#bb30f4c6928b0c3147985ad3a523f470-lightbox)

Once you’ve accepted, you can click `Done` - you’ve connected Zoho CRM to Zoho Flow and set up the trigger for your workflow.