# Criteo Audiences Destination

## About this integration

This destination sends information about your website’s visitors and app users from your sources to Criteo using Criteo’s Audience API. Identifying people and managing traits in Criteo helps you send hyper relevant ads to increase traffic, promote product discovery, and drive conversions.

[Mode How we forward source data to the destination: through Customer.io's servers or directly from our JavaScript client.](/cdp/destinations/getting-started/#connection-mode)

[Web sources Indicates whether or not this integration supports our the JavaScript client.](/cdp/sources/getting-started/#types-of-sources)

[API sources Indicates whether or not this integration supports our server libraries (Go, NodeJS, Python), API, Mobile SDK, and other data sources.](/cdp/sources/getting-started/#types-of-sources)

[Supported calls The API methods this integration supports.](/cdp/sources/source-spec/source-events/)

[Integration name The name of this integration if you want to enable or disable it in the `integrations` object.](/cdp/sources/source-spec/common-fields/#the-integrations-object)

Standard

[track](/api/cdp/#operation/track)

Criteo Audiences

## Getting started[](#getting-started)

Before you can setup your Criteo Audiences destination, you need to create a Criteo API Marketing Solutions app to generate your app credentials. Follow [Criteo’s Developer Portal checklist](https://developers.criteo.com/docs/marketing-solutions/onboarding-checklist) to generate your credentials.

You also need your *Criteo Advertiser ID*. Talk to your Criteo Account Strategist if you don’t know your *Advertiser ID*.

1.  Go to **[Data & Integrations > Integrations](https://fly.customer.io/workspaces/last/journeys/integrations/all/directory)** and select the **Criteo Audiences** entry in the *Directory* tab.
    
2.  (Optional) Select the data sources that you want to connect to your outbound integration. You can always connect data sources later. We’ll only show you data sources that work with your integration.
    
3.  Configure your integration.
    
    1.  **Client Id**: Your Criteo API client ID
        
    2.  **Client Secret**: Your Criteo API client secret
        
    3.  **Advertiser Id**: Your Criteo Advertiser ID
        
4.  Click **Enable Destination**.
    

## Actions[](#actions)

When you’re done setting things up, you can go to the *Actions* tab to see how we map incoming data to your integration.

You may need to add actions for this integration

While we often have default triggers for actions, we don't always add those actions as defaults. You may need to add actions to make sure that you're sending all the data that you want to send to your integration. See our [actions](/integrations/data-out/actions/) page for help setting up actions.

Action

Default Trigger

Description

Add users to Audience

`type = “track”` and  
`event = “Audience Entered”`

Add users from Criteo audience by connecting to Criteo API

Remove users from Audience

`type = “track”` and  
`event = “Audience Exited”`

Remove users from Criteo audience by connecting to Criteo API