# Qualtrics Destination

## About this integration

Qualtrics is an experience management platform that helps you design and improve customer and employee experiences through listening, analysis and action. Our Qualtrics integration helps you gather richer insights and take action to improve relations with customers and employees based on your event data.

[Mode How we forward source data to the destination: through Customer.io's servers or directly from our JavaScript client.](/cdp/destinations/getting-started/#connection-mode)

[Web sources Indicates whether or not this integration supports our the JavaScript client.](/cdp/sources/getting-started/#types-of-sources)

[API sources Indicates whether or not this integration supports our server libraries (Go, NodeJS, Python), API, Mobile SDK, and other data sources.](/cdp/sources/getting-started/#types-of-sources)

[Supported calls The API methods this integration supports.](/cdp/sources/source-spec/source-events/)

[Integration name The name of this integration if you want to enable or disable it in the `integrations` object.](/cdp/sources/source-spec/common-fields/#the-integrations-object)

Standard

[identify](/api/cdp/#operation/identify) and [track](/api/cdp/#operation/track)

Qualtrics

## Getting started[](#getting-started)

1.  Go to **[Data & Integrations > Integrations](https://fly.customer.io/workspaces/last/journeys/integrations/all/directory)** and select the **Qualtrics** entry in the *Directory* tab.
    
2.  (Optional) Select the data sources that you want to connect to your outbound integration. You can always connect data sources later. We’ll only show you data sources that work with your integration.
    
3.  Configure your integration.
    
    1.  **Api Token**: Qualtrics API token found in your Qualtrics account under "Account settings" -> "Qualtrics IDs."
        
    2.  **Datacenter**: Qualtrics datacenter id that identifies where your qualtrics instance is located. Found under "Account settings" -> "Qualtrics IDs".
        
4.  Click **Enable Destination**.
    

## Actions[](#actions)

When you’re done setting things up, you can go to the *Actions* tab to see how we map incoming data to your integration.

You may need to add actions for this integration

While we often have default triggers for actions, we don't always add those actions as defaults. You may need to add actions to make sure that you're sending all the data that you want to send to your integration. See our [actions](/integrations/data-out/actions/) page for help setting up actions.

Action

Default Trigger

Description

Create and/or update contact in XM Directory

`type = “identify”`

Create and/or update contact in XM Directory. Updating is handled by contact deduplication in your [directory settings](https://www.qualtrics.com/support/iq-directory/directory-settings-tab/automatic-deduplication/). If deduplication is setup correctly this action will perform UPSERT operations on contacts

Upsert contact transaction

`type = “track”, event = “Transaction Created”`

Add a transaction to a contact in Qualtrics directory. If the contact already exists, add the transaction. If the contact does not exist, create the contact first, then add the transaction record.

Start a workflow in Qualtrics

This action is used to kick off a workflow in Qualtrics