# SalesWings Destination

## About this integration

SalesWings is a lead scoring platform that offers a user-friendly, no-code solution to identify your leads’ true interests. This destination lets you use your source data to, tag and prioritize your leads in SalesWings for your Marketing and Sales teams.

[Mode How we forward source data to the destination: through Customer.io's servers or directly from our JavaScript client.](/cdp/destinations/getting-started/#connection-mode)

[Web sources Indicates whether or not this integration supports our the JavaScript client.](/cdp/sources/getting-started/#types-of-sources)

[API sources Indicates whether or not this integration supports our server libraries (Go, NodeJS, Python), API, Mobile SDK, and other data sources.](/cdp/sources/getting-started/#types-of-sources)

[Supported calls The API methods this integration supports.](/cdp/sources/source-spec/source-events/)

[Integration name The name of this integration if you want to enable or disable it in the `integrations` object.](/cdp/sources/source-spec/common-fields/#the-integrations-object)

Standard

[track](/api/cdp/#operation/track), [identify](/api/cdp/#operation/identify), [page](/api/cdp/#operation/page), and [screen](/api/cdp/#operation/screen)

Saleswings (Actions)

## Getting started[](#getting-started)

1.  Go to **[Data & Integrations > Integrations](https://fly.customer.io/workspaces/last/journeys/integrations/all/directory)** and select the **SalesWings** entry in the *Directory* tab.
    
2.  (Optional) Select the data sources that you want to connect to your outbound integration. You can always connect data sources later. We’ll only show you data sources that work with your integration.
    
3.  Configure your integration.
    
    1.  **Api Key**: API key for your SalesWings project.
        
    2.  **Environment**: SalesWings environment this destination is connected with.
        
4.  Click **Enable Destination**.
    

## Actions[](#actions)

When you’re done setting things up, you can go to the *Actions* tab to see how we map incoming data to your integration.

You may need to add actions for this integration

While we often have default triggers for actions, we don't always add those actions as defaults. You may need to add actions to make sure that you're sending all the data that you want to send to your integration. See our [actions](/integrations/data-out/actions/) page for help setting up actions.

Action

Default Trigger

Description

Submit Track Event

`type = “track”`

Send your Track events to SalesWings to use them for tagging, scoring and prioritising your leads.

Submit Identify Event

`type = “identify”`

Send your Identify events to SalesWings to use them for tagging, scoring and prioritising your leads.

Submit Page Event

`type = “page”`

Send your Page events to SalesWings to use them for tagging, scoring and prioritising your leads.

Submit Screen Event

`type = “screen”`

Send your Screen events to SalesWings to use them for tagging, scoring and prioritising your leads.

## How we map users to SalesWings leads[](#how-we-map-users-to-saleswings-leads)

When you send events to SalesWings, SalesWings creates a lead-profiles based on the `userId`/`anonymousId` and the `email` trait. SalesWings displays leads that are identified with an `email`, but it doesn’t display profiles represented by `userId`/`anonymousId`.

SalesWings will log all source data that comes in before you `identify` someone with an `email` trait, but it won’t show that data on a lead-profile until you `identify` someone with an `email` trait. Once you `identify` someone with an `email` trait, SalesWings will merge the data from the anonymous lead-profile into the identified lead-profile.

## How we map events to SalesWings lead activities[](#how-we-map-events-to-saleswings-lead-activities)

Page events are registered as Page-Visit activities in a SalesWings lead. To make use of these activities for tags and scores in the Falcon engine, use the “Page Visit” condition.

Track, Identify, and Screen events are registered as Custom-Event activities of a SalesWings lead. To make use of these activities for tags and scores in the Falcon engine, use the “Custom Event” condition.

When you add a Track, Identify, or Screen action, you control how a corresponding Custom-Event activity appears in SalesWings. When you see a Custom-Event activity in the SalesWings cockpit or the SalesWings *Lead Intent View* in Salesforce, the activity is visualized as `[Kind] Data`. When adding an action for Track, Identify, or Screen calls, you can configure how `Kind` and `Data` fields are formed in SalesWings. The action configuration has the following defaults:

Source Event

`Kind`

`Data`

Custom Event Activity

Track

Track

The name of the Track event (e.g. `User Registered`)

`[Track] User Registered`

Identify

Identify

The email address as identified by your source

`[Identify] peter@example.com`

Screen

Screen

The name of the screen

`[Screen] Home View`

You can override these defaults when you configure an action and map `Kind` and `Data` to static values, or map them to other properties that are parts of your source events.

If you have the *Custom Attributes* feature enabled in SalesWings, you can configure SalesWings Custom Attributes based on source events properties (for Track and Screen events) and traits (for Identify events). When you add a Custom Attribute with an ID that matches a property or a trait name in Customer.io, you will see the Custom Attribute values on the lead profiles created in SalesWings.

## Configuring multiple actions for the same event type[](#configuring-multiple-actions-for-the-same-event-type)

You can add multiple actions actions for the same event type—like `track` events, for example. But the default trigger every SalesWings action is simply the event type (for example, *Event Type = Track*).

If you add multiple actions for the same event type, make sure to configure mutually exclusive triggers based on event names or other properties in your events. If your action triggers are not mutually excelusive, you’ll register multiple SalesWings lead activities for the same source event.