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Visual Website Optimizer (VWO) Destination

About this integration

VWO is an optimization platform that helps you run experiments on your web platforms to derive insights from visitor behavior and harness the results to amp up your conversion rates. It lets you run experiments and personalize your platform for different cohorts, includes a full stack implementation, and lets you directly deploy changes based on your experiments.

There are two versions of this integration

You’ll see two entries for Visual Website Optimizer (VWO) in our integration catalog, with one labeled Web. We typically recommend that you use the standard integration, the one not labeled “Web” when possible. The web version of this integration only works with our JavaScript client and does not pass data through Customer.io’s servers, which can make it hard to debug your integration, capture a history of events sent to the integration, and so on. Learn more about Web integrations.

Getting started

1. Go to Data & Integrations > Integrations and select the Visual Website Optimizer (VWO) entry in the Directory tab.

2. (Optional) Select the data sources that you want to connect to your outbound integration. You can always connect data sources later. We’ll only show you data sources that work with your integration.

3. Configure your integration.

   1. Vwo Account Id: Enter your VWO Account ID

   2. Apikey: VWO Fullstack SDK Key. It is mandatory when using the VWO Fullstack suite.

   

   

4. Click Enable Destination.

Actions

When you’re done setting things up, you can go to the Actions tab to see how we map incoming data to your integration.

Getting started: web integration

1. Go to Data & Integrations > Integrations and select the Visual Website Optimizer (VWO) entry in the Directory tab.

2. (Optional) Select the data sources that you want to connect to your outbound integration. You can always connect data sources later. We’ll only show you data sources that work with your integration.

3. Configure your integration.

   1. Vwo Account Id: Your VWO account ID, used for fetching your VWO async smart code.

   2. Settings Tolerance: The maximum amount of time (in milliseconds) to wait for test settings before VWO will simply display your original page.

   3. Library Tolerance: The maximum amount of time (in milliseconds) to wait for VWO’s full library to be downloaded before simply displaying your original page.

   4. Use Existing Jquery: If your page already includes JQuery, you can set this to “true”. Otherwise, VWO will include JQuery onto the page for you. VWO needs JQuery on the page to function correctly.

   

   

4. Click Enable Destination.

Web integration actions

When you’re done setting things up, you can go to the Actions tab to see how we map incoming data to your integration.