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Campaign exit conditions

Exit conditions determine if or when a person should exit your campaign. The options available depend on the type of campaign you’re building—attribute or segment, event, etc.

By default, a person continues through a campaign until they stop matching the campaign filter criteria. (For an attribute or segment-triggered campaign, people will exit when they stop matching the trigger conditions by default.)

To view or modify your exit criteria, click the upper-left menu while editing a campaign. Then click Manage under Exit.

These are your options for exit conditions:

• They match the conversion criteria: This setting causes people to exit your campaign after they perform the conversion action (your audience performs an event, enters a segment, or leaves a segment).

• They stop matching the filters: When people stop matching filter criteria, they exit immediately.

  Campaigns triggered by an attribute or segment don’t have filters. Instead, you’ll see They stop matching the trigger because they don’t have filters.

• They match the conversion criteria or they stop matching the filters: People exit the campaign immediately after they match your conversion criteria OR after they stop matching the campaign’s filter criteria.

  Campaigns triggered by an attribute or segment don’t have filters. Instead, you’ll see They match the conversion criteria OR they stop matching the trigger because they don’t have filters.

• People don’t exit early, they move through the entire workflow: People won’t exit your campaign early. They’ll complete their entire journey, even after they meet your goal or stop matching your campaign’s trigger or filter conditions.