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Campaign exit conditions

Exit conditions determine if or when a person should exit your campaign. The options available depend on the type of campaign you’re building - segment change, event, etc.

Options

By default, a person continues through a campaign until they stop matching the campaign filter criteria. (For a segment-triggered campaign, people will exit when they stop matching the trigger or filter conditions by default.)

To view or modify your exit critiera, click the upper-left menu while editing a campaign. Then click Manage under Exit.

These are your options for exit conditions:

• They achieve the goal: This setting causes people to exit your campaign after they perform the conversion action (your audience performs an event, enters a segment, or leaves a segment) within a certain timeframe of receiving a message.

• They stop matching the trigger segment or filters: If a person stops matching the trigger or filter criteria, see below for how we evaluate exit conditions.

  • For campaigns not triggered by a segment (event, form, etc.), triggers are not included in the exit criteria. This option will show as They stop matching the filters.

• They achieve the goal OR they stop matching the trigger segment or filters: In this case, a person exits the campaign after they perform your conversion goal within a timeframe of receiving a message OR they stop matching the campaign’s trigger or filter criteria.

  • For campaigns not triggered by a segment (event, form, etc.), triggers are not included in the exit criteria. This will show as They achieve the goal or they stop matching the filters.

• People don’t exit early, they move through the entire workflow: People won’t exit your campaign early. They’ll complete their entire journey, even after they meet your goal or stop matching your campaign’s trigger or filter conditions during their journey.

How we evaluate exit conditions

We evaluate exit conditions before people enter your campaign and throughout their journeys based on whether there’s a goal, trigger, or filter to check.

• If your exit conditions include triggers and filters, we check whether people stop matching them before actions (message delivery, attribute updates, manual segment updates, collection queries, create event actions, and batch updates).
  • For example, you may want to send product recommendations to people who have not performed a purchase event in the past 30 days. You want people to exit the campaign when they make a purchase. This means people would exit when they stop matching the trigger (has not performed a purchase recently), which we evaluate before the next workflow action.
• If your exit conditions include goals, we check whether people achieve the goal criteria after actions that cause pauses in their journeys (wait until, time window, time delay, attribute updates, and collection queries).
  • For example, if your campaign notifies a person about items they left in their shopping cart, you may want them to exit after they purchase these items. You can set people to exit the campaign if they’ve completed their purchase (the goal, in this case). They would exit after the next pause in the workflow.

Grace periods

Go to Grace periods to learn more about when we pause a journey to allow time for people to rematch your campaign conditions.