Data-in Overview
UpdatedThere are a host of ways you can send data like people, objectsNot to be confused with a JSON object, an object in Customer.io is a non-person entity that you can associate with one or more people—like a company, account, or online course. You can use objects to message people based on changes to their company, account, or course itinerary., and events to Customer.io. In general, we recommend using Data Pipelines—our native Customer Data Platform (CDP)—to send data to Customer.io. It supports all of the integration methods described below and makes it easy to connect your source data to downstream destinations.
But we also support a number of other integration methods, including reverse ETL support for your database, web and mobile SDKs, and support for other Customer Data Platforms.
Customer Data Platforms
Use customer data platforms to capture, shape, and send data to Customer.io, such as people, objects, and events. Customer Data Platforms can simplify data-in integrations by letting you import data from a single call and route it to all your destinations.
Try out our new customer data platform!
Data Pipelines can simplify your data-in integrations, helping you:
- Manage your data without leaving Customer.io.
- Connect your data sources to both Customer.io and a growing number of destinations, including analytics and CRM tools like Mixpanel, Amplitude, Google Analytics, Salesforce, and HubSpot.
Visit our Data Pipelines docs for more info!
You can also view our integration documentation for external Customer Data Platforms here:
Reverse ETL
If you already have a database containing aggregated customer data, take advantage of our reverse ETL integrations to import data from your database on a regular interval. We support the following databases:
