Email suppression lists
UpdatedYour email service provider (ESP) maintains a list of suppressed email addresses, preventing you from messaging people who have experienced a hard bounce or logged a spam complaint. If you manage email deliveries through Customer.io (you don’t have a Custom SMTP server), you can view and manage these suppressions in Customer.io
ESP suppressions are different from Customer.io suppressions!
You can suppress users’ identifiersThe attributes you use to add, modify, and target people. Each unique identifier value represents an individual person in your workspace. in Customer.io to prevent them from receiving messages through any channel (push, in-app, SMS, etc). Contact Customer.io if you need to export a list of suppressed emails and IDs in Customer.io.
How it works
Your email service provider (ESP) keeps a suppression list to ensure that they don’t send messages from servers that rejected them before or from people who explicitly do not want messages from you.
Your ESP adds an email address to its suppression list when:
- A person lodges a spam complaint against a message.
ESP suppressions in Customer.io
If you manage email deliveries through Customer.io, you can find your ESP suppression list in your workspace settings, under [Settings > Workspace Settings > Email] > Suppression List](https://fly.customer.io/env/last/settings/actions/email/suppression_list). You can manually remove addresses from this list.
Only Account Admins and Workspace Admins have access to view and manage the suppression list within a workspace.
If you use a Custom SMTP server, you must manage your email provider’s suppression list directly through the ESP.
ESP suppression is not the same as suppressing a person in Customer.io
People suppressed by the email service provider continue to exist in your workspace. They can receive messages through other channels and enter campaigns.
Go here to learn more about suppressing people in your workspace—this deletes them and ensures that you can’t reuse their IDs.
ESP suppressions through the API
If you use Customer.io as your email service provider (ESP), you can look up and manage ESP-suppressions using our API.
- You can look up suppressions by email address or by type (
bounces,blocks,spamcomplaints, orinvalidaddresses). - You can also remove addresses from the ESP’s suppression list.
