Edit goals in live campaigns
UpdatedLearn how changes to goals in live campaigns would impact your customers and metrics.
Changing goal criteria does not change past conversion data
If you change conversion goal criteria, we do not retroactively count conversions. Conversion metrics only include people who convert after you add or change a conversion goal. Updating a conversion goal will not change your conversion metrics for messages that were previously marked as converted.
Change the underlying configuration of a campaign’s conversion segment
People currently in your campaign who already matched the new goal conditions will not be retroactively marked as converted. Rather, they must unmatch then re-match the segment conditions within your goal conversion window to be marked as converted.
Any messages sent after a person matched the updated segment conditions in your goal will not be marked as converted because the person joined the segment before those messages were delivered.
How changing goal criteria impacts exit conditions
If your campaign’s exit criteria checks for whether people meet your goal, people who already performed your new conversion action will not exit the campaign. They must perform the conversion action — perform an event or enter or leave a segment — AFTER you change your conversion goal before they’ll exit your campaign.
