Inbound statuses and activities
UpdatedWe show activities for inbound messages to help you understand who replied to your messages. If you expect people to respond to a message as a call to action, then you can use these activities to track and troubleshoot responses.
Have you set up inbound messaging?
You need to set up inbound messaging to see inbound metrics and activities. See Getting started for more information.
The Replied status
Most messages have statuses like sent, opened, clicked, and so on. For SMS and MMS messages, we also track replied. While sometimes your call to action might be for users to click a link, SMS lets you set an action item as a reply to a message with a particular keyword.
The replied status shows you if someone replied to your message.
Replies in the Activity Log
When you look at a person’s activity or the Activity Log, you can sort by the Replied to SMS activity. This will show you replies to SMS messages. Each activity shows the conversation and the complete reply.
You might look at these activities to see replies in context or troubleshoot messages to see if inbound messages did or didn’t contain the right keywords to trigger a reply.
Use replies as conversion goals
Unlike events, you can’t use an inbound message directly as a conversion goal. You can, however, use a reply as criteria for a segment and treat segment membership as the goal.
So, for example, if your goal for a campaign is to get replies to a survey, you could create a segment containing people who replied to the survey and use that segment as your conversion criteria.
