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Our Recipe Book

Campaigns are incredibly flexible, but it can sometimes be hard to map your particular use case to a campaign workflow. The recipes we’ve collected provide some common use cases that you can use to achieve a particular goal or to get ideas for your own campaigns.

Recipes typically have some Ingredients that we’ll tell you about: a few things that need to be in place to use the recipe. These are things like attributesA key-value pair that you associate with a person or an object—like a person’s name, the date they were created in your workspace, or a company’s billing date etc. Use attributes to target people and personalize messages. or eventsSomething that a person in your workspace did. Events can trigger campaigns, add people to segments, etc, and you can use properties from events to personalize messages. that you need to have in place to use the recipe as written.

But you can always adapt a recipe to fit your needs. Just add a dash of your own use case; a pinch of your data; and a splash of your creativity.

• Send a Welcome Email
• Birthday and Anniversary Campaigns
• Cart Abandonment
• Double Opt-in
• Onboarding Campaign
• Optimize emails with Just Words
• Trial Expiration Reminders
• Cohort Tests
• Trigger campaigns based on roles
• RSS Feed Email Campaign
• Reminders for multiple upcoming trips