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Rudderstack

Set up Customer.io as a Rudderstack source, and use Reporting Webhooks to send email events from your workspace to any of Rudderstack’s destinations.

How it works

Rudderstack takes advantage of reporting webhooks when using Customer.io as a source. Rudderstack converts our webhooks to their event format.

• A person’s customer_id (a legacy identifier for id) in Customer.io becomes their userId in Rudderstack.
• If a person doesn’t have an id, Rudderstack sets a person’s email address as an anonymousId.

{
   "event_id": "01E4C4CT6YDC7Y5M7FE1GWWPQJ",
   "object_type": "email",
   "timestamp": 1613063089,
   "metric": "opened",
   "data": {
      "trigger_id": 1,
      "customer_id": "42",
      "delivery_id": "ZAIAAVTJVG0QcCok0-0ZKj6yiQ==",
      "action_id": 96,
      "broadcast_id": 2,
      "journey_id": "01GW20GXAAXBKZD8J96M8FNV3R",
      "parent_action_id": 1,
      "identifiers": {
         "id": "42",
         "email": "test@example.com",
         "cio_id": "d9c106000001"
      },
      "content": "string",
      "subject": "string",
      "recipient": "test@example.com"
   }
}

Set up

1. Go to Rudderstack and click Add Source.

2. Select CustomerIO from the list of Event Stream sources.

   

   

3. Assign a Name for your source and click Next. To connect this source to a RudderStack warehouse destination, the source name should match the name of your warehouse schema. Note the source Write key: you’ll need this key for your reporting webhook URL.

4. In Customer.io, go to Data & Integrations > Integrations and find the Reporting Webhooks integration.

   

   

5. Click Add Reporting Webhook and add the webhook URL from the Source Settings page in your RudderStack dashboard. Make sure you add your source’s write key as query parameter to the URL. See Rudderstack’s documentation for more information about the data plane URL.

   

   

6. Select the events that you want to send to Rudderstack. Rudderstack only supports the following Email Events:

   Delivered

   The delivery provider reported that the email was delivered to the recipient’s inbox.

   Opened

   A recipient opened an email.

   Clicked

   A recipient clicked a tracked link in an email.

   Bounced

   The delivery provider reported that it was unable to deliver an email to a recipient.

   Spammed

   A recipient marked an email as spam.

   Unsubscribed

   A recipient unsubscribed via a particular email.

   

   

7. Click Save and Enable Webhook.

Supported events

RudderStack only supports the following email events.