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True/False Branches

A true/false branch sends your audience down different paths based on conditions. Customers matching the conditions go down one path; customers who don’t match the conditions go down the other.

How it works

A true/false branch sends your audience down different paths based on conditions. Customers matching the conditions go down one path; customers who don’t match the conditions go down the other.

You can create a true/false branch based on:

• profile attributes
• segment membership
• events
• messages (like if a certain email has ever been clicked)
• objectAn object is a non-person entity that you can associate with one or more people—like a company, account, or online course. attributes
• relationshipThe connection between an object and a person in your workspace. For instance, if you have Account objects, people could have relationships to an Account if they’re admins. attributes

Set up a true/false branch

Drag a True/False Branch anywhere in your workflow. The branch doesn’t have any conditions by default; in this case, it’ll send people down the False path.

Select the branch to define your true/false conditions.

1. Name your branch in a way that makes sense to you and your teammates.
2. Click Add condition and choose to add an attribute, event, segment, message, or relationship condition. If you’re creating an object or relationship-triggered campaign, you can also add an object trigger condition.
3. Set the details of the condition and click Add.
4. Repeat this process to add other conditions. When you’re done, click Save.

When you hover over your branch, you’ll see the conditions you’ve set.