> This page is part of the [Customer.io documentation](https://docs.customer.io). For the complete index, see [llms.txt](https://docs.customer.io/llms.txt).
> Last updated: July 10, 2026

# Objects: video tutorials

## Introduction to objects

## Overview of objects in your workspace

## Using objects for SaaS/B2B use cases

In this example, our Product Manager Cam shows you how to message admins when a new member joins their accounts. Cam created a campaign that triggers each time a person joins an account (i.e. for each new relationship). The person who joins the account is different from the people who should receive the campaign, which applies to many other use cases, like:

*   messaging teachers when students are added to their roster
*   messaging real estate agents when someone submits an application to buy a house

 You can import fake data to play around with but delete it once you’re done.

You can import test data to follow along, but you might want to import to a new workspace so you don’t clutter your live data. Also remember to **delete any unnecessary data after you’re done because [people and objects count towards billing](/accounts/billing/how-we-bill/)**.

 [Here’s the example data we’re working off of.](https://docs.google.com/spreadsheets/d/1KQM_QmWsUpPVMVa2YS6HNdyIi3HNHfuZ1ZYjgTyHHSE/edit?gid=0#gid=0)

Technically speaking, this is a campaign with a **trigger** based on adding a *relationship* to an account where the **audience** is people with a specific *relationship attribute*. To understand the finer details, check out [object and relationship campaigns](/messaging/objects-data/objects/relationships-in-campaigns/#trigger-campaigns-based-on-objects-or-relationships).

[![object-video-saas-trigger-1.png](https://docs.customer.io/images/object-video-saas-trigger-1.png)](#a4b3874e359f05dad926a3f7790146ad-lightbox)

## Using objects for your marketplace

In this example, our Product Manager Cam shows you how to message people when the houses they’re interested in go on sale. But this set up applies to more than real estate! For instance, you could also use this kind of campaign:

*   to notify admins of an upgrade to their account
*   to message students when there’s a new homework assignment for their class

 You can import fake data to play around with but delete it once you’re done.

You can import test data to follow along, but you might want to import to a new workspace so you don’t clutter your live data. Also remember to **delete any unnecessary data after you’re done because [people and objects count towards billing](/accounts/billing/how-we-bill/)**.

 [Here’s the example data we’re working off of.](https://docs.google.com/spreadsheets/d/1zhKSZlaBJpUXuBOlQT1AafJwIX8Zr-m9b5cUDVo12ms/edit?gid=0#gid=0)

Technically speaking, this is a campaign with a **trigger** based on a change to an *object* where the **audience** is people with a specific *relationship attribute*. To understand the finer details, check out [object and relationship campaigns](/messaging/objects-data/objects/relationships-in-campaigns/#trigger-campaigns-based-on-objects-or-relationships).

[![object-video-marketplace-trigger-1.png](https://docs.customer.io/images/object-video-marketplace-trigger-1.png)](#aa011c62562a87f14fe200c857d7055c-lightbox)

*   *   [Introduction to objects](#introduction-to-objects)
    *   [Overview of objects in your workspace](#overview-of-objects-in-your-workspace)
    *   [Using objects for SaaS/B2B use cases](#using-objects-for-saasb2b-use-cases)
    *   [Using objects for your marketplace](#using-objects-for-your-marketplace)

Copy page

Copy page [Download .md](/messaging/objects-data/objects/video-tutorials.md)

Is this page helpful?

![](https://docs.customer.io/images/export-success.png) ![](https://docs.customer.io/images/export-failure.png)

# How can we make it better?

Close

Do you need help from Customer.io support?  No  
 Yes

What part of Customer.io do you need help with? 

How can we improve this page?

Email (optional):  Please provide a valid email address

 I am not a bot

 

We appreciate your feedback!

Our support team will contact you as soon as possible