Edit goals in live campaigns
UpdatedLearn how changes to goals in live campaigns would impact your customers and metrics.
Changing conversion criteria does not change past conversion data
If you change conversion criteria, we do not retroactively count conversions. Conversion metrics only include people who convert after you add or change conversion criteria. Updating conversion criteria will not change your conversion metrics for messages that were previously marked as converted.
Change the underlying configuration of a campaign’s conversion-criteria segment
People currently in your campaign who already matched the new goal conditions will not be retroactively marked as converted. Rather, they must unmatch then re-match the segment conditions within your conversion window to be marked as converted.
Messages sent after a person matched the updated segment conditions in your goal are not marked as converted because the person joined the segment before they received those messages.
