Localize campaigns and broadcasts without complicated workflows!

To localize campaigns or broadcasts in the past, you needed to use liquid or complicate your workflow with multi-split branches. Now, you can use your audience’s language attribute to produce multi-language messages in a simple, in-line workflow.

When you write messages in your campaign, you’ll set up a default message and click Add language to set up localizations of your message. When people enter your campaign, they’ll receive messages matching their language attribute. People who don’t match a language in your newsletter receive the default message.

Localized items in your workflow show the icon.

This makes it easier to localize messages in your campaigns, and generates unified metrics from localized messages, making it easier for you to tell how your message perform with your audience.