Support for object-based segments in campaigns

We recently released objects—a feature that lets you set relationships between people and groups like accounts, companies, online courses, and so on. As a part of that release, you could create segments based on relationships between objects and people, but you could only use those segments with newsletters. Now you can use these kinds of segments to trigger campaigns! This makes it easy to onboard new people when they join a company, sign up for a new course, and so on!

We’re committed to supporting one-to-many, and eventually many-to-many, relationships using objects. Stay tuned for updates as we continue working on this new feature!