Better understand email engagement with Human opened and clicked metrics

You can now track human vs machine email engagement trends in your campaigns, broadcasts, and transactional messages. Our new Human opened and Human clicked metrics exclude machine interactions from user bot agents, security scanners, and more so you know how people engage with your messages.

Hover over email metrics to compare human + machine metrics to human-only metrics. Human opened data is reliable as of March 20, 2025 and Human clicked data as of April 20, 2025.

Need to send these metrics to another platform or service? This data is now available through our reporting webhooks, APIs, and integrations.