Channel-based subscription preferences

Your audience can now subscribe or unsubscribe from individual messaging channels—like email, SMS, or push notifications—independent of topic preferences. Now people can choose not just the kinds of messages they want to receive, but also the channels they want to receive them on, so they’re less likely to unsubscribe all together.

Channel preferences add a new layer of subscription control to your subscription center. Where topic preferences let people choose what they hear about, channel preferences let them choose how they receive messages.

You can set up channel-based subscription preferences for any messaging channel you have enabled in your workspace.