Shortcuts: use Customer.io as your back-office tool
Shortcuts let you link people in Customer.io to external services. You can even set up webhook “shortcuts” to call external APIs from a person’s page in Customer.io.
Shortcuts act as simple, low- or no-code integrations. With just a little bit of liquid A syntax that supports variables, letting you personalize messages for your audience. For example, if you want to reference a person's first name, you might use the variable {{customer.first_name}}.
After you set up shortcuts, you can click Shortcuts on a person’s page in the UI and select a shortcut to go to a link or perform a simple API call for that person.