Wait until an event matches properties

We recently updated our Wait Until action to support different conditions—including waiting until a person performed an event. Now you can set event properties in wait conditions, helping you wait until a person performs an event matching very specific parameters.

For example, if people enter your campaign when they create an appointment, you might send them a reminder before their appointment. You can use an event parameter-based wait condition to make sure that someone hasn’t cancelled their appointment before you send the reminder!