Send WhatsApp messages with Twilio content templates

This change makes us compliant with Twilio’s WhatsApp sending guidelines, and makes it easier to use your WhatsApp templates in Customer.io. If you already send WhatsApp messages, you’ll need to upgrade your current WhatsApp templates to content templates in Twilio before April 1st, 2025.

Before this release, you had to copy/paste content from Twilio into Customer.io before you could send a WhatsApp message. Now, when you add a WhatsApp message to a campaign or broadcast, you can simply select your Twilio content template. We fetch the template and expose the fields you can fill in so you don’t have to leave Customer.io.