Native WhatsApp support

In the past, you had to sign up for third party to send WhatsApp messages through Customer.io, even if you already had a WhatsApp-approved Facebook Business Account. Now you can send WhatsApp messages from Customer.io using your Facebook Business Account without a third-party!

WhatsApp messages are based on templates approved by Meta. You’ll create templates in your Facebook/WhatsApp Business Account and then use them to send messages from Customer.io.