Set your own exit conditions for campaigns

People can now exit your campaigns early when they meet segment or event conditions. This means you no longer have to depend on conversion criteria to end journeys early. You can define segment or event conditions that match or differ from your campaign’s goal.

Historically, you could only make people exit when they stopped matching conditions for triggers or filters or matched your campaign’s conversion criteria.

With this release, we also changed how exit conditions relate to your campaign’s goal: you can no longer explicitly tie exit conditions to conversion criteria. However, you can recreate the conversion criteria in your exit conditions.

Any campaigns created before this release that tied exiting early to conversion criteria continue to run as before. But note the following changes:

• Your exit conditions now list the actual conversion criteria instead of a reference to “conversion criteria”.
• If the campaign is running, your exit conditions are tied to conversion criteria, and you change your conversion criteria, we do not change your exit conditions. If you want people to exit when they meet your new conversion criteria, you must manually change your exit conditions too.