Create event in any automation

Our Create Event workflow action used to be limited to Data Automations. Now you can create an event in any automation, regardless of automation trigger, providing a handy way to trigger parallel automations and add people to segments. You can create an event for the person in your current automation, or another related person: anybody whose ID or email that you can access from the trigger event or the current person's attributes.

This release also makes it easier to add properties to your events, letting you click to select the values that you want your event to include so you don’t have to write liquid.