Compare conversion events to your trigger events

When you set up an automation conversion, you can now compare your conversion event to your trigger event. This is a great way to determine the success of your automations based on related events.

For example, imagine that you start an automation when someone begins an educational course; maybe your event is called course_started, and it has a course_id that you use to identify different courses you offer. Your automation’s goal is to help someone finish the exercise, so you need to look for an event called course_completed with the same course_id. That kind of comparison is now possible, and you can use it to your advantage to pinpoint highly-specific conversion criteria!