Handle SMS replies from your audience

Text messaging is a truly bi-directional channel. Often times you want your audience to reply to, and engage with, your messages using a keyword. Now you can handle these replies in Customer.io.

With this release, you can automatically handle opt-out keywords like STOP and UNSUBSCRIBE without setting up a complicated webhook-based workflow. Now we handle these for you.

You can also use SMS replies from your audience as campaign triggers. Now when people respond to messages, you can add them to segments, send them follow-up messages and so on.