Geofences: message people when they enter or exit a location

You can now trigger workflows when a person enters or exits a physical location, like a store, a parking lot, a venue, and engage them across any of your message channels. Geofencing helps you send timely, location-aware messages without building custom location logic or relying on a third-party geofencing integration.

Geofences are available on Premium and Enterprise plans. You can trigger automations, group people into segments, and add geofence conditions to wait actions in automations. You can track when people enter or exit a geofence in their activity logs.