Set up campaigns quicker with our new attribute or segment trigger

You can now create campaigns by defining profile attribute conditions in the trigger. In the past, you had to create segments to trigger based on profile attributes, but now you only create segments when you need them. You can continue to define segment membership alongside attribute conditions for maximum flexibility.

All campaigns that use our legacy segment trigger will continue to work as expected and you’ll be able to duplicate them. For new campaigns, you’ll use the new trigger.

Note, the new trigger behaves differently than the legacy segment trigger in a few ways: filter conditions are now part of the trigger conditions, and you may need to add time-based conditions to ensure the right group of people trigger your campaigns at the correct time.