Customer.io

Qualtrics destination

Updated August 20, 2026

Getting started

  1. Go to Data & Integrations > Integrations and select the Qualtrics entry in the Directory tab.
  2. (Optional) Select the data sources that you want to connect to your outbound integration. You can always connect data sources later. We'll only show you data sources that work with your integration.
  3. Configure your integration.
    1. API Token: Qualtrics API token found in your Qualtrics account under "Account settings" -> "Qualtrics IDs."
    2. Datacenter ID: Qualtrics datacenter id that identifies where your qualtrics instance is located. Found under "Account settings" -> "Qualtrics IDs".
  4. Click Enable Destination.

Actions

When you're done setting things up, you can go to the Actions tab to see how we map incoming data to your integration.

You may need to add actions for this integration

While we often have default triggers for actions, we don't always add those actions as defaults. You may need to add actions to make sure that you're sending all the data that you want to send to your integration. See our actions page for help setting up actions.

ActionDefault TriggerDescription
Create and/or update contact in XM Directorytype = "identify"

Create and/or update contact in XM Directory. Updating is handled by contact deduplication in your directory settings. If deduplication is setup correctly this action will perform UPSERT operations on contacts

Upsert contact transactiontype = "track", event = "Transaction Created"

Add a transaction to a contact in Qualtrics directory. If the contact already exists, add the transaction. If the contact does not exist, create the contact first, then add the transaction record.

Start a workflow in Qualtrics

This action is used to kick off a workflow in Qualtrics