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Email deliverability metrics

The Deliverability tab in the Analysis section of your workspace shows key email metrics by provider. These metrics represent all outbound emails from your workspace over a timeframe you select. This data can help you identify providers you’re performing poorly with so that you can take action to improve deliverability and engagement with your emails.

Metrics

The Provider column shows the provider or provider group name: the email services that your recipients use.

The outbound column adds up to 100%—because it represents all outbound emails from your workspace over the timeframe. But for each row, you’ll see that the metrics aren’t additive. Each metric is calculated as a percentage of the total outbound emails sent to a provider. For example, in the screenshot above, you’ll see that 62.1% of outbound emails went to a Google Workspace. Of those emails, 99% were delivered.

Outbound: The percentage of outbound emails sent to a given provider Delivery: The percentage of emails successfully delivered to people within a provider Bounce: The percentage of emails that were rejected or bounced by a provider Open: The percentage of emails that were opened by users within a provider Click: The percentage of emails that were clicked by users within a provider Spam: The percentage of user-generated spam complaints for a provider

Metrics thresholds and color codes

You may notice some delivery metrics highlighted in red or yellow. These colors indicate metrics that are below ideal thresholds. Hover over any color-coded value in the interface to see the ideal values for that metric.

• Red represents an “at-risk” threshold. It means the metric is actively harming your sender reputation and negatively impacts deliverability.
• Yellow indicates a “needs improvement” status. While not immediately critical, performance at this level may lead to a decline in reputation or deliverability over time if not addressed.
• — indicates that the metric is not applicable for that provider. In particular, Google doesn’t publish spam complaint data, which prevents us from calculating and displaying your spam complaint rate for Google-based providers.

When you come across troublesome metrics, you may want to prune your people list. Making sure that your list of people only includes people who still want, and engage with, your emails is a great way to achieve high delivery metrics and reduce bounce/spam rates. See our Deliverability Best Practices to learn more about the factors that affect deliverability and engagement.

Sorting and date ranges

Click the calendar in the upper-right corner of the page to change the date range for your metrics. Click Sort or a column header to sort metrics by a different metric/column.

Update the date range	Change the sorting column

Frequently Asked Questions

Why are some providers grouped into broader/regional categories?

We group smaller providers together by region or provider to increase statistical significance because individual recipient domains often represent a small market share within a region or provider. See the list of providers below for more information.

I’ve sent emails to a provider, but it doesn’t show up in the list. Why not?

You must send at least 1000 emails to a provider for us to surface data for that provider. Or if you’ve sent emails to a domain belonging to a provider we don’t surface data from, you won’t see it in the list.

Provider Groups

Below is a list of the specific providers we surface data from, grouped under broad regional designations.