Campaign exit conditions
UpdatedExit conditions determine if or when a person should exit your campaign. The options available depend on the type of campaign trigger you use—attribute or segment, event, etc.
How it works
By default, a person continues through a campaign until they stop matching the campaign’s trigger or filter conditions.
In this example, the campaign sends students a form to evaluate their tutors. The campaign is triggered by an event course_complete and filters out people who were absent from more than five classes.
By default, a person exits when they stop matching the filters.
So in this campaign, a student would exit if an admin increases the student’s absentee count such that they are now IN the absentee filter segment.
Learn more about the filter conditions available for each campaign trigger type.
Manage exit criteria
To view or modify your exit criteria, go to your campaign’s workflow, click , and select Exit conditions.
Set your own exit criteria
To set conditions that terminate journeys early, click Add action condition.
Then choose one or more conditions. Exit criteria are OR statements; people exit when they meet any condition in your exit criteria.
- Customer attributes: make people exit when their profiles meet certain criteria
- Events: make people exit when they have or have not performed certain events
- Segments: make people exit when they’re a member or not a member of certain segments
Remove exit criteria
By default, a person continues through a campaign until they stop matching the campaign’s trigger or filter conditions.
To remove this and other criteria, click beside the condition.
If people should always finish the campaign, remove all exit conditions.
